Houston X LoveKills
I work closely wth my good friend, and musician, Houston X on any upcoming releases.
We work together on the campaign story which aligns with the story of the music as well as how we can make it marketable.
This project, Love Kills, was about Houston’s experience of love and how his pain of a relationship break down turned into his love for himself and God.
The album cover (image of Houston falling into the water) was a reference of being baptised, with Houston spreading his arms as if he’s on a cross referencing Jesus, but falling into water, another reference to Christianity and the Holy Water.
The EP tracklist was a timeline; pre and post of his hurtful love relationship and then his new relationship with himself and God.
Here are the images from the campaign.