Cetra VisionsI was assigned as the Art Director for Cetra Vision; a small streetwear brand that has a huge culturual following in both street wear and street culture.
The Creative Director Marino Morwood and myself would work closely on the upcoming releases (we werent doing seasonal collections, monthly only) to direct the best possible campaigns that would align with the brands image, story and the collections story.
The amazing thing about Cetra Vision is the impact and culture shifts the brand made. As a young brand, it made a huge imact in the fashion industry, especially the streetwear community. We collaborated with G-Shock on a watch as our first major brand collaboration. For a brand with only 15K followers on Instagram, it was all about impact. Micro Influencing.
I would also photograph, direct and produce each campaign.